The space between two eyebrows (Bhrumadhya) is a key nerve point of the human body and it’s the place where ‘Ajna Chakra’ lies. Applying kumkum/tilak results in activation of nerve and points at Bhrumadhya and also facilitates blood circulation to facial and other associated muscles. Master gland, pituitary gland, which controls biochemical processes of the human body, is also located at this point. Applying kumkum also activates this gland, boosting internal functionalities and release of required hormones. Sandal paste nullifies the heating effect and ensures cooling, boosting concentration levels; Vibuthi activates spiritual thoughts.